Define the typical GoPro user. A person who is restless, loves to live on the edge and wants to capture it on video to show to all their friends. They use GoPro during skiing adventures, skateboard shoots and back flips into pools. This video of a fireman saving a kitten using a GoPro has gotten 3.4 millions views in one day. What a great idea. It is targeting those who have no use on a GoPro. The video is getting comments like “I must not cry…I must not cry.” and “Omygosh 😥 when he holds the kitten at the end!” Now you tell me if those comments came from the previously described person at the top.