There are sports and then there are fantasy sports. Fantasy sports are when people have a team of a bunch of players and depending on how they preform you get points and you are faced against opponents. Who would have thought that playing fantasy sports would teach you lessons in PR!
I thought this was a very insightful article with an interesting twist. Read the entire article. I will give you a preview. One of the points he makes is Pre-season projections are just a snapshot of an educated guess. “True data-driven decision-making in both the geek sports sphere and PR is characterized by being willing to change course from initial strategy and adapt earlier than your adversaries, because you’re continually analyzing data.”