Netflix: The Comeback

Netflix: The Comeback

Remember in 2011 when Netflix decided to split its streaming and DVD services? Well if you don’t, there are 800,000 customers that do. According to CNN, that is the estimated number of customers lost in the 2011 debacle. By losing that many customers they lost a whole lot money, but more importantly they lost credibility.

Amazingly they have climbed to the top again. The secret, they listened to the consumer. In April the company said it added more than 2 million US streaming subscribers in the first quarter of this year.

“We’ve focused on steadily improving the service, adding more TV series and movies that people love, and making it easier all the time to choose and watch wherever and however you want,” Netflix CCO Jonathan Friedland told PRWeek.

My family canceled Netflix after their poor decision but now we are back on the Netflix train and we use it more than ever. I watch Netflix about every other day. Netflix has done a great job and it could be one of the greatest PR turnarounds in the last two years.

Fun Fact: Netflix spans genres and generations, and accounts for 1 billion hours of viewing a month—nearly one third of all downstream Internet traffic.(money.cnn.com)

For more information visit:
http://www.prweekus.com/netflix-turnaround-shows-power-of-listening/article/290400/

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