It seems that Facebook is playing catch up once again.
Facebook users may have noticed the “new” trending section on the upper right section of the page. I say “new” because Twitter has been doing this for years.
I have never been an avid fan of Twitter, but it is growing on me. It is a great way to get news really quick.
When I first saw the trending section on Facebook all I could think about was how they copied Twitter. They also copied the hashtags. #copycat
While Twitter soars and more users flock to it (no pun intended) Facebook seems to be lingering behind trying to find out what they are doing wrong or not doing at all.
I clicked on the trending section to see how the posts were and it was mostly just companies or news outlets posting pictures and content. It wasn’t conversational. It felt like Facebook has companies pay them so they can be trending.
This opens a whole other chapter in the Facebook era. Are companies now going to have to pay Facebook to be “trending”? Twitter bases its trending topics off of what people are actually talking about and tweeting about in real time.
I didn’t see this happening at all on the Facebook trending sections.
After clicking on it once and finding it useless, I have zero incentive to go back and click on it again.
This may be of some use to PR professionals and advertisers, but they will have to cough up some cash to get on the so-called “trending” section of Facebook. They could cough up cash, or produce good content that people will talk about instead of paying for it.
What do you guys think? Let me know!