The Opposite of DYI: Doritos Style

The Opposite of DYI: Doritos Style

So if your company doesn’t feel like making a Super Bowl commercial just have your fans do it.

It might seem lazy, but I would use the word genius. No production cost, nothing. All they have to do is pay for their work. Obviously not every company can do this. It has to be done well and Doritos does just that.
Doritos has done this for the last few years and it has been very successful.

Doritos has been getting great media coverage by ABC, CNN, Adweek and USA Today.

This is a great idea because they are getting all the hype for the winner before the Super Bowl even happens. The cherry on top is getting the viewers on Super Bowl Sunday.

It’s all about the final ad, but it is a great campaign. It is getting amazing PR leading up to the Super Bowl.

What could be better than getting thousands of people viewing your website and voting on the commercials? Sales of course! Duh!

Though the Crash the Super Bowl campaign is getting coverage right now will it actually change anything? Will it please management at Doritos?

I guess we will have to wait and see until after the Super Bowl.

Here is the link to the Finalists.


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