Breakfast War 2014: Taco Bell vs. McDonalds

 

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Taco Bell vs. McDonalds, the breakfast war continues!

Yesterday March 27. Taco Bell released their breakfast menu nation wide and today McDonalds placed their counter move.

McDonalds will now be giving away free coffee from March 31 until April 13.

Taco Bell released some hilarious ads obviously targeting McDonalds.

When I saw this ad I couldn’t stop laughing. I thought it was great PR and Advertising. I am not sure what has gotten into Taco Bell, but I love it.

I haven’t tried the new breakfast food yet, but I hear it is just like any other fast food breakfast. I don’t even care if the food is good I am just happy that Taco Bell is fighting against the big M.

It’s great to watch. Taco Bell has been all over Twitter with the anticipation of the new menu.

According to USA Today, Breakfast is widely regarded as the last, best growth segment in fast food. It’s a $50 billion business, estimates Technomic.

McDonald’s has cornered that breakfast market for decades with more than one-quarter of the fast-food breakfast business, but it’s suddenly feeling new pressure from such unlikely breakfast competition as Taco Bell and Starbucks.

CEO Don Thompson has said that the chain’s new product pipeline needs to improve. And February sales at its stores open at least 13 months fell 0.3%, as its U.S. business slumped for the fourth consecutive month in the midst of ghastly winter weather.

In the USA Today article Ron Paul, president of Technomic said, “So far, no one has been able to compete with McDonald’s at breakfast. Everyone is grabbing for a little bit of market share wherever they can get it.”

 

If they are not worried why are they giving away free coffee?

I don’t think that McDonalds is going to lose a lot of sales, but it is interesting to see their counter moves.

Recently I received McDonalds breakfast coupons in the mail suspiciously close to when Taco Bell was going to release their breakfast menu.

The timing of everything is interesting. They aren’t worried, but they are giving out coupons to get people to come and now giving away free coffee.

McDonalds you can put your PR game face on all you want, but we all know that you are a little scared.

Freebies are a last resort and you know it.

 

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Pepsi bring it to the PR Max

I am a Coke guy. I probably will be for the rest of my life, but that didn’t stop me from writing this blog post about Pepsi!

Pepsi Max has come up with some great PR videos to get their name out there. They don’t directly promote the drink, but you see the logo and drink throughout. What a great idea.

Their latest prank was done in the UK at a bus stop. It is called the “Unbelievable Bus Shelter.”

I thought it was an amazing idea! It is something new that no one has ever done before. Brazil had a similar, but more scary version to promote the new Chucky movie.

This was great because the side the people can see is clear, but when they go around to the other side it has the Pepsi Max logo.

I have never seen Pepsi Max advertised, but I have seen a string of these PR videos. To my knowledge it started out with the Uncle Drew prank.

They dressed up NBA point guard Kyrie Irving like an old man and had him play pick-up basketball. It was released in 2012 and now has over 32 million views on YouTube.

They have also had the amazing Jeff Gordon test drive pranks (they can be seen below). They are so funny! Watch them in order if you haven’t seen them.

Just with these four video Pepsi Max has reached just over 93 million people. The great thing about it is they didn’t have to pay for any TV advertising. Yes there was production cost, but a lot people have been sharing these videos because they are interesting.

They are sharing the video because it is funny, but these people are also promoting Pepsi Max without even wanting to. I know I posted both the Jeff Gordon videos on my Facebook because they were funny, not because of Pepsi. The first Jeff Gordon video got 87,140 shares.

They got a Coke guy spreading the word about Pepsi Max and now writing a blog about it. That was only made possible because of public relations.

Who knows I might even try Pepsi Max one of these days, but probably not! J

 

Drake splits with PR firm

Remind me to never do PR for Drake. It will probably never happen, but it seems like one mistake caused him to part ways with his PR firm.

Drake was supposed to be featured on the front of the Rolling Stones magazine, but the Phillip Seymour Hoffman died and he “took” his front page.

Drake was not happy about it.

Like every celebrity he took to Twitter and vented.

I never commented on Yeezus for my interview portion of Rolling Stone. They also took my cover from me last minute and ran the issue. – Drizzy (@Drake) February 13, 2014

I’m disgusted with that. RIP to Phillip Seymour Hoffman. All respect due. But the press is evil. – Drizzy (@Drake) February 13, 2014

All respect due, but you are complaining that he died and “stole” your front page cover. rolling stone

Drake’s cover was supposed to help promote his third album “Nothing Was the Same.” According to different articles that is the only reason and interviewed with Rolling Stone in the first place.

Drake later apologized, well of course he did. I am guessing his new PR firm told him to do that. I am surprised he didn’t fire them for telling Drake to admit to the public that he was wrong.

Reports are now saying that ID PR parted ways with Drake. Good PR move. It would look terrible if your star client fired you over something so menial.

It’s a game of Drake said ID PR said.

Lesson learned is always get your star client on the cover of the Rolling Stones magazine … or else!

What do you guys think?

 

 

Given free pizza, people still complaining

It’s been about a month since the explosion occurred due to a fracking in Bobtown, PA and the people are still complaining.

It was a serious accident and there have been reports that one man passed away due to the explosion.

Chevron was the the company that was doing the drilling. They are never far out of the PR spotlight.

Chevron felt bad that the explosion disturbed the town members and decided to give the residents a coupon for a free pizza and drink at the local Bobtown pizza shop.

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Bobtown is a small town of 750 residents and reports say that around 100 coupons were dispersed.

Apparently some people (not the residents of Bobtown) don’t like pizza, or they don’t like Chevron. Some people were outraged that Chevron would give such a meaningless gift after such an event.

According to the Associated Press, nearly 13,000 people have signed a MoveOn.org petition demanding a further apology for the explosion, calling the pizza coupons “an insult.” None of those people are from Bobtown.

Some are from surrounding communities and a lot of them are from other states or even other countries.

This makes no sense to me. Chevron was trying to make a good PR move and show the residents they care. They chose to get angry about it.

If they had done nothing the public would have been mad too. It was an accident, accidents happen. I would be happy if i got free pizza.

In one article I read they had a resident quoted saying that he thought it was a decent more of them to give the coupon to residents.

I thought it was a good move to, like I said they could have just done nothing. People honestly just want something to get mad about. People outside of that town are getting worked up for no reason. The explosion didn’t hurt or affect them.

If they hadn’t done anything to address the problem then that could give people an opportunity to get worked up. They acted and they are still getting criticized.

The problem here isn’t Chevron it’s over-critical people.

#L2E – Learn 2 Earn Highlights

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Last Thursday night I made the long drive down from BYU-Idaho to Salt Lake City for the L2E Conference that LDS Business College hosted. I heard about it from a classmate whose sisters go to LDS BC. From the second I saw the video I knew that I needed to go.

I am grateful to the people who took the time and effort to organize and plan the event. I can’t even imagine what a logistical nightmare it must have been trying to get all the speakers lined up and everything organized.

It was worth the time and energy driving down because as the host Spencer Taggart said about a thousand times it was mind blowing. I was opened to new ideas and concept that I need to implement in my personal career to be the best person I can.

I have been telling everyone at BYU-Idaho that they missed out and I have been anxious to share what I have learned.

Chris Smith

Chris Smith from K Cross branding came and talked about branding ourselves, how to become free and how to find our strengths.

One of my favorite quotes from his speech was, “You don’t need to ask permission for anything, just tell them that you are coming.”

What a bold statement, if we want something than we have to go out there and get it. He talked about how the opposite of fear is freedom. If we put ourselves out there and fight fear we will become free.

“Strengths aren’t always things that you are good at, they are things that strengthen you,” Smith said. “Weaknesses aren’t things that you are bad at, it is something that weakens you.”

I had never thought of it like that. It is an amazing concept. Chris played out a scenario that I think happens a lot and discourages people from their facing fears and becoming free.

He said then when we are not good at something people tell us to stop, even if we really love it. If we are good at something people say to keep going it even if we don’t love what we are doing. Just because we aren’t good at something, doesn’t mean that we have to stop doing it if we truly love it.

Smith encouraged student to tell their story. He said that content is key. Content is better than PR and advertising. Stories raise our personal brand and what we have to offer.

We need authentic stories. Every great story starts with Once upon a time….suddenly….luckily and happily ever after.

You brand is what you stand for! What do you want to be known as?

He gave keys on building your brand are: DISCOVER, ALIGN, SERVE.

We truly are a brand and if we brand ourselves we will be more marketable. After his speech we got to dance. I was able to jump on stage and get my dance on. I have no shame! That song has been stuck in my head all week!

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Stephanie Hatch Leishman

Stephanie came all the way from Boston. Represent! I was born in Boston!

She talked about the jobs that are available in social media, but that part of her speech that caught my eye was once again about personal branding.

She instructed us to have a number 1, 2 and 3 written down on our paper. She then had us write down the top three things that we want people to think about when they hear our names. It was hard for me. What do I want people to think of when they hear my name? PR? Advertising? Journalism?

After you write down what you want people to remember you then have to brainstorm underneath and think of ways to be noticed. It can be through hashtags or various ways.

“Social media has changed me, I see the world in a new perspective, I helps me focus on the details of life,” Leishman said.

There are plenty of jobs out there, we just have to build our brand so THEY can find us.

Judy Robinett

Judy Robinett gave a great speech on networking. Most speakers on networking say just go out and talk to people, but she gave some great advice.

Network = Net work. What a powerful statement.

The reason that people are afraid to network is because of fear.

Here’s what to do:

1. Confront Fears

2. Challenge Assumption

3. Change Beliefs

4. Create Political Capital

She encouraged us to focus on a group of 50 connections and build strong relationships. The money and jobs are in the weak connections, the friends of friends.

What you need to ask: What other ideas do you have for me? Who else do you know that I should talk to?

We need to build a network before we need it. Plan for the future.

There were many other speakers that came to L2E. I wish I could write about all of them.

Tom Dickson who invented the Blendtec came and talked to us about how social media changed his life. He is famous for his YouTube channel Will It Blend?

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Alex Houg and Dennis Yu came from Blitz Metrics to talk about the importance of analytics. They offered a free course, which I just barely signed up for. Thank you for that opportunity.

Thanks you again to all those who put this conference on. My mind was truly blown.

If you went, what were you favorite parts?