I am a Coke guy. I probably will be for the rest of my life, but that didn’t stop me from writing this blog post about Pepsi!
Pepsi Max has come up with some great PR videos to get their name out there. They don’t directly promote the drink, but you see the logo and drink throughout. What a great idea.
Their latest prank was done in the UK at a bus stop. It is called the “Unbelievable Bus Shelter.”
I thought it was an amazing idea! It is something new that no one has ever done before. Brazil had a similar, but more scary version to promote the new Chucky movie.
This was great because the side the people can see is clear, but when they go around to the other side it has the Pepsi Max logo.
I have never seen Pepsi Max advertised, but I have seen a string of these PR videos. To my knowledge it started out with the Uncle Drew prank.
They dressed up NBA point guard Kyrie Irving like an old man and had him play pick-up basketball. It was released in 2012 and now has over 32 million views on YouTube.
They have also had the amazing Jeff Gordon test drive pranks (they can be seen below). They are so funny! Watch them in order if you haven’t seen them.
Just with these four video Pepsi Max has reached just over 93 million people. The great thing about it is they didn’t have to pay for any TV advertising. Yes there was production cost, but a lot people have been sharing these videos because they are interesting.
They are sharing the video because it is funny, but these people are also promoting Pepsi Max without even wanting to. I know I posted both the Jeff Gordon videos on my Facebook because they were funny, not because of Pepsi. The first Jeff Gordon video got 87,140 shares.
They got a Coke guy spreading the word about Pepsi Max and now writing a blog about it. That was only made possible because of public relations.
Who knows I might even try Pepsi Max one of these days, but probably not! J