If you didn’t already know things are pretty digital these days! It still amazes me that some companies don’t have websites. I know some companies don’t have social media, but how could you not have a website?
Obviously there are many other factors that play in to why a company would not have a website. I found an interesting article that mentions a few reasons. If you want more details check it out, but for now I will mention a few of the main points.
- We would like to have a website, but it costs too much
- We already advertise in different ways, change is scary
- We are too small to have a website
I would like to talk about how websites affect public relations efforts.
Public relations is all about influencing the publics’ opinion through communication, right? Does a website communicate to the public? It certainly does, that is the whole point of a website.
Most companies are trying to sell a product or service and a website is a great information center. The information on websites needs to reflect the values of the company.
First, let’s take a look at superficial details of a website. If I go to a website that is ugly and cluttered, I automatically think the company is not credible. Is this just me?
While I was researching doctors for my wife I came upon a horrendous website. I would never go to that doctor’s office just based off his website. He may have the best care in the world but I would never know because I left his site immediately and kept searching.
Second, website content is important, but let’s be real, if there is no visual appeal not many people are going to waste their time reading the content. When was the last time you meticulously read website content?
81 percent of shoppers conduct online research before buying! If that statistics doesn’t want to make you get a website then I don’t know what will. Here is another statistics, 61 percent of shoppers read product reviews before making a purchase!
I never buy any huge purchases without researching it online. I do understand that not everyone is like that. There are a lot of impulse buyers out there.
If consumers are doing research on your company, you want to have something aesthetically pleasing for them to look at. Imagine car shopping and then you come upon this website: Ling Cars.
I am sure this website was made to be intentionally bad, but you get the point.
My main point is that if companies are going to have a websites, please make them presentable. It doesn’t have to be crazy fancy like this website, but it does need to make a good impression because it certainly affects the public’s opinion.