Social Media: Blessing or a Curse?

free-flat-social-media-icons

 

 

 

 

 

 

 

Just for starters I don’t think that social media is a curse at all, but for some companies these days it seems to be that way.

What I am referring to is companies posting inaccurate, offensive and misleading posts. I am mainly talking about Twitter.

The most recent mishap was Delta. They were trying to be newsworthy and tweet about the World Cup, but it ended up just bringing negative attention.

Personally when I saw this I didn’t think it was that big of a deal. Statue of Liberty represents the USA and the giraffe represents Ghana. People had a problem with this because giraffes are only indigenous to southern and eastern Africa.

A lot of people are poking fun at Delta because they are an airline company and should know geography. This isn’t a huge problem for me. It was an honest mistake. However, social media in this case harmed their image.

If someone had researched a little more or taken a little more time there wouldn’t have been a problem. However, let’s look at Delta’s side. Delta’s social media team wanted to get an image up fast so people would interact them them. Tweets on a Twitter feed don’t last long, so you have to get your content up fast.

It was their follow up tweet trying to apologize that dug them a deeper hole.

They meant to say previous, but put the word precious instead! Ouch!

What’s worse, the fact that they misspelled a word or that 35 people retweeted it and didn’t notice?

Let’s me honest it could have have been much worse.

U.S Airways was responding to a complaint on Twitter and someone from U.S. Airways tweeted a pornographic picture of a lady. Don’t look it up! I know by saying that you are now going to look it up, just don’t.

@Chinmay_Vaidya– I would HATE to be in PR for US Airways right now
I agree, that is a tough situation. How do you accidentally tweet out a pornographic picture?
Businesses have the blessing or curse of having social media. It can either boost their impressions or just create PR nightmares.
It is just amazing to see the difference between companies that get in PR problem and companies like Taco Bell who are masters of Twitter. For Taco Bell a four-word tweet can get thousands and thousands of favorites and retweets.
Companies and individuals need to think before posting! You may delete it, but you don’t know has seen it and the consequences that might come.
P.S. Proof reading also helps!
Advertisements

Fake, made up news destroys credibility

fake

Putin ordered to have a man killed after a mistake at the opening ceremonies.

Blake Griffin smacked Justin Bieber in a Starbucks.

The creator of the app Flappy Bird, Dong Nguyen, committed suicide.

These are all stories that were written online and were not true, but they fooled a lot of people.

Plenty of people believed these fake posts and shared them all over social media, searching for the truth.

Fake blogs with stories like these are ruining blog credibility as we speak.

The ability to create content and publish it online is a great opportunity, but it can also be a huge problem.

Some sites produce content that is deliberately and obviously ridiculous for entertainment purposes.

The Onion is a famous fake news outlet that produces outlandish content.

It is so outlandish that it is obviously fake and fabricated.

These posts about Bieber, Putin and Flappy Bird could have actually happened.

That’s why people believed them. The writers of the aforementioned stories use catchy, misleading titles to draw people to their blogs to increase their views.

Even if an Onion news article has a title that could be misleading, if you read even the first two paragraphs it is clear that the article is fake.

After the first 50 comments on the ‘Blake Griffin smacks Bieber’ article, only two people mentioned the possibility of it being fake.

Some call these stories satire. I don’t think they’re satire at all.

One comment on the article said, “This isn’t even satire. Satire is witty commentary on society. There’s nothing witty, clever or original about this … it’s just a fabricated chain of events that … would draw publicity to his ‘article’

The article drew 6.5 million views.

I guess the author is proud to say that his fake news article tricked people into visiting his or her website.

I saw people on Facebook posting the stories about Putin ordering a man to be killed after the opening ceremonies and the Flappy Bird creator killing himself.

Some may say that people are stupid for believing such stories. Honestly, how are we supposed to tell sometimes when everyone has a blog and can post just about anything?

Since when is it OK to joke about death and committing suicide?

This happened even after Dong Nguyen had received multiple death threats over social media.

That is just distasteful and disrespectful. No one who was in these stories were harmed once the stories were proven false.

The worst that could have happened was someone wasted five minutes reading the fake story and another minute searching Google to find out if the story was true.

However, it is just one more strike against bloggers and Internet credibility.

I want the people visiting my blog to believe that what I am writing about is true so they come back again

I love satire and a good laugh, but I also love satire that is actually satire and not a bunch of fabricated lies. I enjoy reading some of The Onion’s stories because they are outrageously fake. So let’s leave the fake news to The Onion and focus on writing about things that are actually happening.

If you are tired of this too or have any insights I would love to hear about them. Comment below.

There is the link to the article: http://www.byuicomm.net/fake-content-can-ruin-a-blogs-credibility/

Super Bowl Advertising or Super Bowl Public Relations?

superbowl

If you had the chance to watch the commercials during the Super Bowl you might have noticed a couple of things.

One, is that the advertising wasn’t really advertising it was more public relations.

How many times did you actually see the company mention price or tell consumers to buy the product?

I don’t think I saw one dollar sign in any commercial.

Think about it. What ad stuck out the most?

One commercial that stuck out to be more PR than advertising was Coca-Cola. It wasn’t meant to be funny, it was meant to share a message and bring people together.

In case you missed it here it is.

What was the message that they were trying to send? Everyone is American even though they aren’t from America. At least that’s what I got from it.

Budweiser won the USA Today voting with their PR commercial Puppy Love. It has nothing to do with Budweiser. It has a puppy in it, of course people are going to love it.

Now after watching that don’t you have a better feeling about Budweiser even if you don’t enjoy their beer? It has gotten 43.5 millions views in 6 days.

The commercial that generated the most publicity and buzz before the Super Bowl were the Bud light commercials. They were genius in their planning.

Bud Light released short 30 second commercials showing bits and pieces of the commercial that would air during the Super Bowl. When I saw the ad I immediately looked it up on Google to find what it was about.

They used two spots in the first quarter to tell the whole story. It had people on the edge of their seats. It had a lot of hype leading up to it and has generated earned media after the fact. ABC did an interview with the unsuspecting person in the commercial (Ian Rappaport).

The examples can go on, but the point is Public Relations is on the rise and advertising is dying.

Here are some stats to prove my point:

*2001:

GM spent $819,000,00 advertising its Chevrolet

Ford spent 39% LESS and Ford outsells Chevrolet by 39%

“Just because you out-advertise your competition doesn’t mean you are going to outsell them.”

*Stats and quote from book, “Fall of Advertising & the Rise of PR” by Al Ries and Laura Ries. I highly recommend it.

Sponsoring 2014 Olympics worth the risk?

coke

Usually sponsoring the Olympic Games gets brand names lots of publicity and great recognition. However, this year sponsors are facing lots of adversity.

According to the Huffington Post, sponsors were warned in August about the possible complications that could arise. The 2014 Olympics in Sochi have generated more negative based articles than I have seen for any other Olympics.

It is detracting from the real purposes of the Games.

However, my point is to not talk politics, it is to talk about Public Relations. McDonald’s and Coca-Cola are facing real problems on social media that isn’t giving their brand the excepted recognition that comes from sponsoring the Games.

Coca-Cola’s social media campaign “Share a Coke” had to be shut down. Activists were using it to persuade people to use social media to highlight the anti-gay brutality and laws in Russia.

What was a great PR idea by Coca-Cola was ruined by the activists. It was an interactive site where participants could type there name in and then share the coke online. People tried typing the word “gay” in, but the site would not except it. Activist were outraged.

This was Coca-Cola’s statement.

The name and message auto-generator on our South Africa “Share A Coke” website would not accept the word “Gay”, but did accept the word “Straight”. This isn’t how the program was supposed to work, and we’ve pulled the site down until we can fix the problem.

We apologize for this mistake. As one of the world’s most inclusive brands, we value and celebrate diversity. We have long been a strong supporter of the LGBT community and have advocated for inclusion, equality and diversity through both our policies and practices.”

They weren’t the only ones being affected by the social media hijacking.

McDonald’s hashtag #CheertoSochi was meant to cheer on the athletes, but was again used by LGBT activists to promote their ideals. Two great campaigns foiled because of politics.

Twitter users were outraged by the hashtag. One user @MSignorile tweeted:

Shame on @McDonalds sending #CheersToSochi while gay activists are attacked by Olympic officials. Outrageous!

mcdonalds

McDonalds also had a response.

The real question here is did McDonalds and Coca-Cola really think of the repercussions of sponsoring these Games? They were well aware that there would be come complications.

However, I don’t think that they thought it would get this bad and this politically heated. Right now their names are taking a hit, but I don’t think that it will affect them overall.

They are not getting good publicity now, but this will all blow over just like the Kony 2012 campaign and many other protests. People are bored and they want something to complain about so that’s why they are pouring Coke down drains.

Was it worth it for them?

According to CNN’s Money Web page Corporations pay an estimated $100 million to become a major Olympic sponsor. On top of this, they pump massive investment into related marketing campaigns.

Here are some links for more information:

http://www.prdaily.com/Main/Articles/16016.aspx

http://www.huffingtonpost.com/michelangelo-signorile/olympic-sponsors-were-war_b_4679919.html

http://www.huffingtonpost.com/scott-wooledge/mcdonalds-cheerstosochi-c_b_4640514.html