Websites and Public Relations Go Hand-in-Hand

If you didn’t already know things are pretty digital these days! It still amazes me that some companies don’t have websites. I know some companies don’t have social media, but how could you not have a website?

Obviously there are many other factors that play in to why a company would not have a website. I found an interesting article that mentions a few reasons. If you want more details check it out, but for now I will mention a few of the main points.

  1. We would like to have a website, but it costs too much
  2. We already advertise in different ways, change is scary
  3. We are too small to have a website

I would like to talk about how websites affect public relations efforts.

Public relations is all about influencing the publics’ opinion through communication, right? Does a website communicate to the public? It certainly does, that is the whole point of a website.

Most companies are trying to sell a product or service and a website is a great information center. The information on websites needs to reflect the values of the company.

First, let’s take a look at superficial details of a website. If I go to a website that is ugly and cluttered, I automatically think the company is not credible. Is this just me?

While I was researching doctors for my wife I came upon a horrendous website. I would never go to that doctor’s office just based off his website. He may have the best care in the world but I would never know because I left his site immediately and kept searching.

Take a look at these two websites and you tell me who you think is more credible.

Pure Healing Foods

Nature Nate’s

Second, website content is important, but let’s be real, if there is no visual appeal not many people are going to waste their time reading the content. When was the last time you meticulously read website content?

81 percent of shoppers conduct online research before buying! If that statistics doesn’t want to make you get a website then I don’t know what will. Here is another statistics, 61 percent of shoppers read product reviews before making a purchase!

I never buy any huge purchases without researching it online. I do understand that not everyone is like that. There are a lot of impulse buyers out there.

If consumers are doing research on your company, you want to have something aesthetically pleasing for them to look at. Imagine car shopping and then you come upon this website: Ling Cars.

I am sure this website was made to be intentionally bad, but you get the point.

My main point is that if companies are going to have a websites, please make them presentable. It doesn’t have to be crazy fancy like this website, but it does need to make a good impression because it certainly affects the public’s opinion.

 

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NBA: Image Issue, crisis mode

nba

The NBA All-Star weekend was buzzing on social media, but not for a good reason.

If you were following anything on Twitter over the weekend the most exciting part of the weekend events was the Celebrity Game, which is usually notorious for being boring.

The league knew there were previous flaws and tried to change the format this year.

Here is what some Twitters users had to say about the Dunk Contest on Feb. 15.

@NickBarnett Yo this new format stinks!! #DunkContest

@CptAnarchy Please go back to the old format … too much talent to not showcase it … that                was really weak @NBA @NBAAllStarWeekend #NBAdunkcontest

@KenSothman I don’t understand what just happened in the #NBAdunkcontest. I want the                 past forty minutes of my life back.

@Sportsgal1972 It’s broke. Fix it. #NBAdunkcontest

If you want to talk about image problem let’s talk about the NBA.

According to Time’s Business and Money section, NBA teams are selling tickets as low as $1 or giving them away free to put people in the seats.

How can tickets be given away for free when the top six players in the league are making over $20 million?

Last year’s Finals did produce a high amount of views, but the regular season is still struggling.

 

The NBA’s image problem started shortly after the Michael Jordan era, but its catalyst was in 2004.

On Nov. 19, 2004 a massive fight brought out during the Indiana Pacers and Detroit Pistons game. Players ended up in fist fights with fans in the stand. It was an ugly moment for the NBA and the start of a barrage of attacks on the league.

Rush Limbaugh, former ESPN and NFL analyst said the brawl was a “hip-hop culture on parade” and also added the statement that “NBA uniforms are now in gang colors. They are in gang styles.”

After this it was reported that some Pacers fans started to refer to the team as “The Thugs.”

Since that time players have received stereotypes and overall there seems to be a huge disinterest in the NBA.

Commissioner Stern, who recently stepped down tried to put in place a dress code before each game. He desperately tried to change the image, but nothing was working.

Fuel was also added to the fire in 2006 when the New York Knicks and Denver Nuggets ended up in an all out brawl on the court.

Reporters aren’t the only one unhappy with the NBA’s image and style of play.

Gary Payton, former NBA point guard and Hall of Famer said in an interview that he basically doesn’t like anything about the NBA.

He said that no defense is played and that every single touch foul is called. He said that in his day it was rough and tough.

Payton also said that it also has to do with the players being young and immature.

I personally have stopped watching the NBA. No one plays defense and it is just plain boring. You only need to watch the last four minutes to catch the action. That is when the players actually start to play.

I understand these are generalizations, but I must not be the only one thinking it if $1 tickets are being turned down to attend the games.

I am not here to present solutions; it really is a tough situation. How do you change an entire culture of 450 players? How do you make them change the way they play?

The problem here is that it is an image problem coupled with a culture problem.

Adam Silver was appointed to be the new NBA commissioner on Feb. 1. Maybe he will have some new ideas to get the NBA back on track.

What are some ways that they could change the culture and attitude? I would love to hear some ideas.